Greenaid

DEC 2022

Role
UX Researcher & Designer

Tools
Figma | Miro | InDesign | Illustrator

Overview
01. Research Report
02. Project Intro
03. Research & Ideate
04. Prototype & Review
05. Design

RESEARCH REPORT

PROJECT INTRO

How can we make gardening easier?

XYZ Statement

I am working to alleviate common gardening pain points to help people from all skill levels achieve effective gardening practices through Greenaid.

What is Greenaid?

01. A seed starter mixture in a growing medium encased by a water-soluble biodegradable material.
02. A plant database that provides product recommendations based on the users location and climate

Why Use a Greenaid?

01. To make gardening easier for everyone (no matter the skill level)
02. To increase biodiversity
03. To rejuvenate, nourish, and beautify land
04. To encourage connections (to each other and our shared planet)

Process

1. User Input: When & Where
• Increase plant care success rate
• Avoid the propagation of non-native/invasive plants

2. Website: Database + Store
• Zone & Region
◦ Hardiness
◦ Soil Composition
◦ Climate
◦ Native Plants
◦ Companion Planting
• Streamlined Process

3. Product: Greenaid
• Description (seeds)
• Coverage
• Light Preference
• Life Cycle
• When to Plant
• Watering Needs

RESEARCH & IDEATE

Competitive Analysis

01. Kabloom

02. Seedles

03. Clay Seed Bombbs

Survey (35 people)

01. Demographics
02. Gardening Experience Level
03. Gardening Difficulties
04. Plant Considerations

Interviews

Experts (6)

Betsy Ruppa: On-Call Lab Coordinator
Nicholas Vasques: Brown University Research Greenhouse Manager
Doug Victor: Peace & Plenty Community Garden leader
Pam Mills: Garden Gate Garden Club
Lee Ann Freitas: Roger Williams Park Botanical Center Director
Hope Leeson: RISD NL Resident Botanist

Users (6)

Beginner Gardener
Intermediate gardener
Advanced gardener
Community gardener
Regenerative Earth Collective Leaders (2)

Takeaways

01. People want to care for plants but stop for various reasons
02. People are open to learning (no matter experience level)
03. People will pay for convenience

User Personas

Journey Map

PROTOTYPE & REVIEW

Prototype 1

User Testing

We tested the first prototype with 5 users and these were the findings:
01. Users prioritize simple, streamlined questions that just ask what’s necessary
02. Users like quick-glance summaries to help them determine interest
03. Users perfer visual forms of communication over wordy descriptions

Prototype 2

1. Added a “Begin Here” button at top for a quicker start if (returning) user wanted

2. Simplified location question for a less invasive user experience

3. Simplified timeline question for a more enjoyable user experience

4. Changed display to show flora instead of the product since seeds packs are sold based on plant visuals, not seed visuals. This will help the user chose a product