National Geographic
JUNE-AUG 2022
As the graphic design intern,
I delivered both digital and print collateral that followed brand guidelines while exploring creative solutions for project goals. More specifically, I contributed to two logo redesigns, created templates for the launch of a new LinkedIn account, proposed designs for a large-scale ship exterior refresh, and led a team for an internal recycling campaign project.
Tools
IllustratorPhotoshop
InDesign
Wacom
01. PRISTINE SEAS: Protect the Wonders of the Ocean
Over the past 12 years, Pristine Seas has carried out expeditions in 35 countries, protected over 6 million square kilometers of sea, and created 26 marine reserves. Another expedition is expected to launch in 2023, and my job was to help the creative team:
1. Update the current expedition branding
2. Pitch concepts for ARGO (ship exterior)
The selected works below are the ideas and designs I specifically contributed to the team.
NOTE: these are concepts and not the final product.
2. Pitch concepts for ARGO (ship exterior)
The selected works below are the ideas and designs I specifically contributed to the team.
NOTE: these are concepts and not the final product.
BRAND UPDATE PROPOSAL
SHIP EXTERIOR PROPOSAL
02. LINKEDIN LAUNCH: Starting a New Social Media Account
I was tasked to create templates for National Geographic Society’s LinkedIn launch (seperate from the main account). They are designed to be clean and simple in order to place emphasive the images. These templates where then handed off to the marketing team to use.
Template Requests
1. Explorer Profiles
2. We’re Hiring
3. Five Impact Areas
EXAMPLES OF TEMPLATE IN-USE
03. BASE CAMP BRANDING: New Headquarters
The Nat Geo headquarters (Washington, DC) will be renovated to create a more transformative experience, bring together people, and change the world through science, exploration, education, and storytelling. Thinking about simplicity, branding guidelines, and the theme of exploration, these are my logo proposals for the future space.
The Nat Geo headquarters (Washington, DC) will be renovated to create a more transformative experience, bring together people, and change the world through science, exploration, education, and storytelling. Thinking about simplicity, branding guidelines, and the theme of exploration, these are my logo proposals for the future space.
LOGO PROPOSALS
04. GreenTeam Campaign
Created illustrative and informative table ads for the Nat Geo Headquarters (Washington, DC). The goal is to educate staff and visitors about the building’s landfill, compost, and recycling bin system
Created illustrative and informative table ads for the Nat Geo Headquarters (Washington, DC). The goal is to educate staff and visitors about the building’s landfill, compost, and recycling bin system
Team:
Jen Adachi: Sustainability Intern
Ngan Chiem: Content Writer Intern
Erin Isla: Graphic Design Intern
Micheal Scholis: Photo Intern
Details:
Printed on 100% post-consumer recycled paper
Repurposed stand holders headed for the landfill
CLICK & DRAG WORK :)
Behind the Scenes
Printing & Assembling
Printing & Assembling
